I am fairly active in social media specially Facebook(FB) and LinkedIn(LI). Off late I see there are two clans, the Facebook clan and LinkedIn Clan. I feel this divide always existed in society, before social media we had Times of India clan and Economics Times clan. I always belonged to the inferior clan. During my MBA our professor used to say if you don’t follow ET you are not eligible for MBA, I always felt I am sitting at fence. I started following ET but it was literal follow up…it remained ahead of me and I trailed by miles…we never walked parallel nor did we have any introduction or get to know you…I sometime pick it up in airport it helps in long journey flights the moment I open it I fall asleep.
Anyway with time I moved on and the Crossroads of life has brought me to a point where I am facing the similar challenges with FB and LI. When I see FB it has all the pictures of my friends they are enjoying abroad all smiling, their kids are winning competitions, Spouse is cooking mouth-watering dishes, they are running miles and miles and cycling till the end of earth and eating Vada at roadside shop (Spoiling the entire effort). On the other hand I have my LI friends, same guys…the difference is their DP in FB is in nickers and printed Tee, but in LI they are all decked up with Blazer and tie. All Cauliflower friends of FB look like Broccoli in LI. Everyone seems to be involved in intelligent business…those graphs, comments, and likes gives me a sense that I paused in between but the world moved from stone age to robot age. Half of my friends who lacked common sense are now commenting on Artificial intelligence, few are talking data analytics, Big data Python, anaconda, rattle snake, R, S, T and what not…and the other half of them are Founder/Co-Founder and CEO. Even few guys who opened their own hiring consultancy call themselves Chief Talent Officers, recruiter is so cliché you see.
Some of these guys are Vigilantes like we have Cow Vigilantes there are few guys who are LI vigilantes (LIV). Their job is to comment in posting and helping people to segregate what is appropriate for LI and what should go to FB. Though LI is not particular and they have no guidelines specifically but our vigilantes have guidelines along with authority both are pseudo in nature.
But people like me who are at fence are trying to understand how to get the subscription of this clan. We have gatekeepers in the form of LIV. So after great efforts I have cracked how to post in LI and create visibility for myself. Here are few tips for you:
Example:1
You want to post the family Pizza party yesterday at home.
FB – “The family Pizza party”, attach some pics
But you need to be careful in LI. If you just post, The family Pizza party, a LIV will comment “LI is a professional network, please maintain the sanctity, use Facebook for your family celebration”
For LI – Title it “Pizza Wisdom” – Yesterday we ordered the Pizza at home and my both kids started fighting on the last slice. They had their own argument for the ownership both equally legit and both kids disagree to cut into halves, what can be the possible solution…Aren’t we facing the same challenges at office daily…Team Dynamics are so crucial for a healthy delivery.
LIV will read the jargon “Team Dynamics” and press the approve button.
Example 2:
You are sport lover…Kohli hits a century and you post
In FB – What a temperament, what a concentration…Classic defense and spectacular attack…Way to go Kohli?
You post this and you had it from LIV.
Rephrase it:
The gesture of Kohli after his century is such a great lesson for marketing guys…Maintain the calmness on the ground let your numbers make the noise…
LIV will see terms like Lesson and Marketing and will keep quiet.
Example 3:
You watched a Bean video in FB you can post – Ha ha ha…Nice one
Before posting in Linkedin read his quick biography…check all his failures and then write Never Give up…He was rejected for his stammering during his early career days…Now he is world’s one of the most celebrated personality.
LIV will see a strong message and stay away from your post…
Example 4:
You watched Prem Ratan Dhan Payo of Salman and got frustrated with the movie…you want to take the frustration out…Post in FB – Utter waste movie…waste of time and money.
In LinkedIn, Salman Khan in Prem Ratan Dhan Payo and Maggi in market need to understand quality does matter…You just can’t fool people on your Brand name …LIV will see the Jargon Brand and will pass it.
Last but not the least:
Example:5
You are feeling religiously high, how can you express yourself
FB – Simply say “Jai Mata Di”
The threat is, LIV will kick you and make you taste the dust with their knees pressed hard against your neck and hands cuffed in their fist.
To Christine it for LI part of world you have to just sprinkle the holy water
This Dussehra break allowed me the much needed isolation from work…Maslow’s Hierarchy theory is knocking the door…Self-actualization seems so close
“JAI MATA DI”
Now your comment is baptised to LI standards. Just because you mentioned the professional Jargon “Maslow’s Hierarchy” your post is compliant. LIV will like and may comment also…
In my view this is a “Game of Thrown” a war of ‘F’lam’B’oyance against E’Li’gance and if you fail you will be thrown, hence…this is a concise tutorial or a quick reference guide. I’m planning for a detailed workshop for this soon, and will post some pics in LI…Please do like, comment, and share.